WordPress & Thesis: Adding a Feedburner Email Subscription Option

feedburner email subscription on your wordpress blog

If you’re blogging regularly, whether for business or pleasure, a primary goal is almost always to build a community of folks who enjoy reading what you write. Getting people to visit is the first trick (here are 5 SEO Tools that might help w/ that), but once they’re there, it’s nice to keep them reading.

Why use a Feedburner account

Every WordPress site comes w/ a default RSS feed, which means it’s generally pretty easy to allow people to subscribe to get updates when you write new posts. But if you simply use that option, you don’t get to know how many people have subscribed, and you have no way of knowing who these people are, much less how to reach out to them.

This is why I always recommend setting up a Feedburner account. Certainly you can continue to offer the option of subscribing to your feed in a feed reader. But the additional functionality Feedburner allows (actually, there are lots of other benefits to Feedburner) is to create a widget or link on your site where people can opt to subscribe to your site by email. Which means that every time you publish something new, they will get it emailed to them. It also allows you to have access to the email addresses of those who choose to subscribe that way. So let’s get started.

How to set up a Feedburner account

First thing you have to do is sign into your Google account because Feedburner is a Google product. Once signed in, do a Google search for Feedburner. Click on the 1st link that shows up – should be the main Feedburner site. They’ll ask you to put in your Google password again and then they should give you the option to ‘claim your feeds’.

Once you’ve clicked on through, you’ll be at a screen that won’t have much on it if you’ve never created a feed before. But at the bottom, you’ll have something that says “burn a feed right this instant”.

In the field, simply put the url of where your blog resides. If it’s the front page of your site, it will just be http://your site domain name .com/net/whatever. If your site has something else as it’s front page and the blog is on a tab called something else, like blog, it will be the same thing, but with a /blog at the end (or whatever the name of the page is that you’ve set your blog to appear on). Type it in and click NEXT.

It’s possible that Feedburner will identify two feeds at the address you enter, one for the posts and one for the comments. If it tells you such, pick the one for the posts/feed and click NEXT. Once done, or if it only finds one feed, you’ll get to a page that says Welcome, and it will have two entry fields – Feed Title and Feed Address. I typically leave the information that is automatically filled in there, but you can change them if you like. Once you’re satisfied, click NEXT.

You should be at a screen that congratulates you on a job well done and it will list the feed address in blue just below the congratulations message. Go ahead and click NEXT, and then do so again at the next screen (which will offer you some additional options, but which are not relevant to this tutorial, so just click on through). You should now be at a page that says you successfully updated the feed at your site, and should look like this:

Now that your feed is set up, let’s get the code necessary to create an email subscription option on your site. Click on the PUBLICIZE tab toward the top. On the left side of the next screen, under SERVICES, you’ll see EMAIL SUBSCRIPTIONS…click on it. The first thing we have to do is activate the service, so go ahead and click ACTIVATE.

You should be at a screen now which has a bunch of stuff on it, but what you’re looking for is the first edit field where you see some funky looking code which starts with “form  style = … as shown below:

This is the code that you’ll need to copy and paste onto your site. So go ahead and highlight the entire block of code and hit the copy function (ctrl c, command c, file/copy, whatever you like). Once you’ve done so, click the SAVE button at the bottom. You can go ahead and exit out of Feedburner now as we’ll be moving on to your site.

Adding the Feedburner Email Subscription code to your WordPress blog

Sign into the back end of your WordPress blog and go to the Appearances/Widgets menu along the left. Decide which sidebar you want to put the Feedburner email subscription box into (you could put it in a page or post too, but I’m assuming you want it in the sidebar for the purposes of this tutorial) and drag a Text Widget into the appropriate place.

Simply paste the code you copied from the Feedburner account you created in the previous step into the text widget you just put into the sidebar, click save, and you’re golden.

Feedburner Email Subscription options

I’m not going to go into the details and how-tos here, but I wanted to point out a couple of options you have as it concerns your new Feedburner Account and the email subscription box you just installed. If you want to know more about the below, feel free to leave a comment or email me with your questions.

  • Your subscription box can be styled differently than it first appears when you put it in a widget in a sidebar on your site. Height, width, border, background color, the text that appears, etc…all of it can be altered to match your site/preferences.
  • Whether by feed reader or email, your subscriber count will appear in your Feedburner account, so you can know how many people are regularly reading your content.
  • From within your Feedburner account you can see the email addresses of all the people who subscribe to your feed via email.
  • You can customize the email that goes out to those subscribers when new content is published. Change colors and fonts, add a logo, etc. You can also set what time the emails should be sent.

As I said, if you want more details on this last bit, please holler. I just wanted to give you an idea about some of the added benefits of a Feedburner account. Hope it helps you spread the word. Cheers…

{ 120 comments… add one }

Leave a Comment

  • Tema Frank July 18, 2011, 1:04 pm

    Thanks for this post. It is very clear and helpful.

    • Jeb July 18, 2011, 1:11 pm

      Hey Tema,
      Glad you found it helpful. Cheers….

  • Sha October 3, 2011, 1:21 am

    Thanks for this post. I have a concern.

    It seems that some of the emails of those who subscribed via feedburner are not showing in my feedburner account. I wonder where the error is.

    I customized the email subscription HTML to make it look nice. Could this be the problem? How can I detect the problem?



    • Jeb October 3, 2011, 7:30 am

      Hi Shaw…
      Well, keep in mind that people can still subscribe to your feed in a reader, even if you don’t have that option readily accessible on your site. In other words, even if the *only* visible way you give readers the ability to subscribe to your content is through a Feedburner email subscription form, most browsers (and feed readers) can easily detect the raw feed and, therefore, allow them to just subscribe that way (in a reader).

      That said, if your Feedburner subscriber count says 100, but you only see 80 email addresses, the other 20 could just be signed up in a reader. Also note that the subscriber count isn’t so much a hard and fast number. It fluctuates up or down based on a number of relatively confusing factors, which means it’s more of an estimate than a specific number.

      If none of the above addresses what you’re concerned about, holler back at me and I’ll dig a little deeper. My guess is that the customization to the code, so long as the entire process still works (that is, you’ve tested it and a user can still subscribe via email with all the steps being completed), isn’t to blame, but again, let me know if you still have questions.

      Thanks for the comment Sha. Cheers…

  • Sha October 3, 2011, 7:45 am

    Hi Jeb,

    Thanks for the swift reply. :)

    I got 88 likes on FB and 250+ views for the post http://seminarphilippines.com/2011/09/how-to-earn-while-on-vacation/ (where they could subscribe and download the free e-book) but I only have around 90+ subscribers (including the unverified).

    I also chatted with some friends in FB and had them subscribe. Some email ads were showing in my feedburner, some were missing.

    Could it be that there’s an error in my feedburner HTML?

    ORIGINAL CODE (the one in feedburner.com)

    Enter your email address:Delivered by FeedBurner

    EDITED CODE (what I placed in my Wordpress posts and Widget)

    Get you e-book NOW!






    • Jeb October 3, 2011, 8:19 am

      I took a look at the site and the code and I tested out the form…everything seems to be fine. I know typically they would show up right away…I wonder if it’s just a timing issue, that is, it’s taking a little while for them to show up? I can’t see any reason it wouldn’t be working properly based on what I see at your site. You might want to submit a ticket with Feedburner support. Sorry I couldn’t be more help. Good luck Sha.

  • Sha October 3, 2011, 4:44 pm

    Thanks, Jeb. You’re a great help. I appreciate it. :)
    I sent email to feedburner at feedburner-feedback@google.com. I hope I would get a reply asap. :)

  • DeLise October 10, 2011, 11:41 pm

    great info! Every time i press save for the email branding, the logo image disappears and the link colors never take effect. any suggestions?

    • Jeb October 11, 2011, 7:12 am

      Hey DeLise,
      Thanks for the comment. Can you clarify exactly what problem you’re having? I’m not sure what you’re asking, but I’d love to help. :) Let me know and I’ll do my best.

      • DeLise October 11, 2011, 8:06 am

        Thanks so much for your quick reply! When someone gets my feed into their email/RSS reader, I would like them to see my logo at the top next to the title. So, I went to Publicize, email subscriptions, then email branding, added the logo and saw it in the preview. When I clicked SAVE, the logo disappeared and when I tested it, there was no logo. Hope that’s more clear. I def appreciate your help!

        • Jeb October 11, 2011, 8:47 am

          Hey DeLise,
          Okay, now I get it. But that’s an odd one. Does it say the service is active (down at the bottom of the publicize/email subs/email branding page) down by the SAVE button? And when you click to save it, what happens? Do you get an error message at the top that says it didn’t work? Or do you get the “you’re changes have been saved” kind of message? And finally, does the logo url field remain filled in with the url you put in there?

          If the url doesn’t stay in there, I suspect the file size is too big. I think they have a 200px max height/width, so make sure you’re compliant there. Also make sure the image size isn’t too big also, in terms of file size…like, if it’s 1 megabyte, that’s a huge file and maybe feedburner is having a problem for that reason.

          If the url *does* stay in there and you’re not getting an error message, then I’d say 2 things…1st, be patient, it may be that it’s going to take a few days/cycles/whatever for it to show up properly on the email side of things. 2nd, send feedburner an email and open a support ticket b/c there may be an issue that they can fix.

          Beyond all that, I’m out of ideas. But I hope it all works out for you, and thanks again for stopping by. Cheers…

          • DeLise October 11, 2011, 10:12 am

            yup! Says active and the link is staying. I’ve tried a couple of sizes (including 199 px :) LOL) but didn’t change the actual file size. I will try that and see what happens. If it’s still not working, I will do exactly as you said and contact them! You’re the best! Thanks so much!

    • martha September 23, 2013, 8:43 am

      Did you ever get this problem solved? I’m having the same problem!

      • Jeb Dickerson September 25, 2013, 8:58 am

        Hi Martha,
        I never heard back from DeLise, so hopefully that means it was resolved. Perhaps you can try the same steps. Good luck…

  • Ana Carla Cunha October 25, 2011, 4:11 pm

    How can I set up the form, the list, to Ask for NAME and EMAIL, and not only emails.???

    thanks for your help


    • Jeb October 26, 2011, 10:24 am

      Hi Ana,
      Thanks for the comment. I’m certain this can be done, however, I’m not sure Feedburner is the way to do it. That is, to get more details on your visitors/subscribers, it might be better to create your own form, using a list management service (like Mail Chimp, which is free up to something like 2,000 subscribers). Feedburner is a great and easy way to deliver your feed, and I highly recommend it. But it’s not necessarily an ideal tool to build lists for future use. Does that make sense? Holler back at me if you’d like any clarification.


  • Ana Carla Cunha October 26, 2011, 2:12 pm

    Thanks, very good information for me

  • Bonnie J. Christensen November 1, 2011, 3:31 pm

    I recently switched over from wp.com to self-hosted wp.org site. Previously, email subscribers only got a teaser of my post, then clicked onto the website. Now with google feedburner, subscribers are receiving the entire post via email and have no reason to click onto the site. I am losing many of my commenters this way, as well. I cannot find a way on feedburner to adjust this to a teaser of the post only. Can you advise?
    Thanks so much,


    • Jeb November 7, 2011, 5:57 pm

      Hey Bonnie,
      I feel like I got back to you on this, but I can’t find my comment now, so maybe I’m going just a *little* crazy. In any event, this is something that can be addressed in your Settings>Reading menu. Choose “Summary” instead of “Full Text” next to the “For each article in a feed, show”. Holler with questions.


  • Future Pocket December 7, 2011, 12:43 am

    I have the feedburner form integrated into my theme and have added it to my other websites via plugin (and even tried directly), but no matter WHAT I do, I keep getting the error: The feed does not have subscriptions by email enabled. I don’t know what’s wrong, but it seems that when people click on the subscribe button (after inputting their email address on http://futurepocket.com), it loads the wrong URL:


    Instead of:


    Which if you check the code, is what it’s actually supposed to load… can I assume this is a problem with FeedBurner?

    • Jeb December 7, 2011, 9:03 am

      Hey there…
      So, my first question is, have you gone into your Feedburner account and enabled the ‘deliver by email’ option? Under the PUBLICIZE tab, along the left you should see the “Email Subscriptions” heading. Click on that and, if you don’t have it enabled already, you should be presented with the option to ACTIVATE. Give that a try and if that doesn’t resolve your issues, holler back at me.


      • Future Pocket December 7, 2011, 11:41 am

        Yup, I’ve had it enabled forever, and I am pretty sure it used to work before too because I do have a few email subscribers. I haven’t done anything to the website in some time, so I don’t know what could have ruined it, but it’s not working on any of my websites anymore… I keep getting the same error. It’s weird because I know some themes have a problem with it, but futurepocket.com’s smartblog theme has it integrated into the theme widget, so there is no reason that it shouldn’t work. The only reason it’s not working is because when someone clicks the subscribe button, it goes to the wrong url (without ?uri=futurepocket) for some reason, EVEN THOUGH if you inspect the subscribe box on the website, you see that the code is 100% correct AND email subscriptions are enabled. Any advice?

        • Jeb December 7, 2011, 11:49 am

          That’s interesting about the URL. I hadn’t taken notice of the URL in the past (because it typically pops up in a window that doesn’t show the url), but I checked on my email subscription and it sometimes, though not always, comes up as just the mailverify url w/o HowToMatter next to it. But it always says my site name in the text below it. Far as I know, I haven’t had any issues with it.

          Having said all that, I just tested your email subscription widget and it worked fine for me. Very strange. At what point in the process do you get the error?

          • Future Pocket December 7, 2011, 2:40 pm

            As soon as I insert my email (or any test email even) and click on Subscribe, it takes me to the page saying that “The feed does not have subscriptions by email enabled.” Do you think it could be an issue with my computer rather than an issue with feedburner or the widget?

          • Future Pocket December 7, 2011, 2:41 pm

            Interesting, I just tested it in Firefox and it works fine, guess it’s not working in Chrome for some reason :S. I am going to test some stuff out and let you know if I can figure out the issue.

          • Future Pocket December 7, 2011, 3:07 pm

            Kind of embarrassing, but it seems that it was a Chrome extension I was using that was stopping it from working — weird. It’s all fixed now though, thanks for the help!

          • Jeb December 7, 2011, 3:27 pm

            A-HA! I hate when that happens. :) Glad you figured it out, and best of luck to you my friend…

  • Lena December 19, 2011, 1:38 pm

    I was stuck in setting up email subscriptions then found this…now I’m all set! Thanks! :)

    • Jeb December 19, 2011, 1:43 pm

      Yay! Glad it helped.

  • James A March 4, 2012, 7:28 am

    Great article and thank you for the awesome info. I have a question – I have everything set up on my blog and it seems to be working correctly, except for 1 thing. My FeedCount banner shows only 67 people subscribed, while we know there are many more. for example in my Feedburner stats for Email Subscriptions we have 147 total. Why does this total not show correctly on the site? I thank you in advance for any feedback. Thanks again!

    • Jeb March 4, 2012, 8:34 am

      Hey James,
      I can’t say *for sure* what the issue is, but I do know that the Feedburner count is a rather imprecise measure, one that is not so much about telling you exactly how many people subscribe at a given moment, but rather about an average over a certain period of time. See, that number reflects both the exact number of people who said ‘yes, send me an email with the new posts’, and the feed readers that have made a request for that feed. As a result, it’s a bit of a moving target. Obviously, if one place shows you have 150 subscribers and another shows only 70, that 80 difference is huge. But when your subs reach a thousand or so, or more, a difference of a few dozen won’t seem like such a big deal. Anyway, that’s what I think the deal is and, frankly, part of why a lot of people choose not to display their sub count until it’s up in the range where a few here and there won’t make a difference.

      Hope that helps. Cheers, and thanks for the comment.

  • Clay March 7, 2012, 9:50 pm

    I’m late to this thread but searching answers. I recently switched from Wordpress.com to .org and set up hosting. I’ve been using Feedburner for 2-3 years and had some email subscribers. Before I realized to just transfer my feed from an old email account, I reburned on a new Feedburner account. Hence, the same feed twice. Now anyone who was on the old subscription doesn’t receive any updates since I switched hosting. But if they try to follow my new subscribe button they’re told that they already are subscribed. Moreover, I created a brand new site at the same time and my one friend said he isn’t able to subscribe there either! I messed stuff up. Can I fix it? Delete the original feed? Any help is greatly appreciated.

    • Jeb March 9, 2012, 7:48 pm

      Hey Clay…
      So, I won’t lie to you, getting an old wp.com feed to transfer and mesh with a new self hosted feed that already exists aint easy. In fact, I won’t claim to be the right guy to help you through it, but I have had a little experience moving feeds around. It seems to me that you ought to be able to log into your feedburner account and delete your original wp.com feed, and then start fresh. Was your wp.com feed a url like yourwebsite.wordpress.com? Or did you have a custom url for that? And if so, was it the same as your new, self-hosted url? And finally, if all that is a yes, I imagine that’s the root of your problem. Again, not an expert, but I’m thinking the nuke option is the best bet, so long as you don’t care about maintaining your subscribers. But definitely, before you do, publish a new post in both places that says something like ‘hey, I’m deleting this feed, if you still want my updates, come “HERE” (link) in a few days and subscribe.

      Beyond that, I guess you could try using another feed service (feedblitz, I think is one) and see if that helps. Let me know what you do and how it works. I’ll help if I can.


  • Fran April 19, 2012, 12:00 pm

    Hi there

    It seems that when my RSS (Feedburner) email goes out with my daily post — in the FROM section of the email, it has the title of my blog TWICE.
    Any idea how I can fix this??


    • Jeb April 23, 2012, 5:35 am

      Hi Fran,
      This sounds like a Feedburner setting issues. If you log back into your Feedburner account and click on the PUBLICIZE tab, then click on the Email Subscriptions menu along the left, there should be 4 or 5 options you can customize. I think this sounds like it would be in there, maybe in the ’email branding’ section. Check the subject/title field for a duplicate. Hope that helps. Thanks for the comment.

  • deborah l quinn April 25, 2012, 7:20 am

    hey thank you – that was incredibly helpful and clear, just exactly right for non-tech types like me.

    • Jeb May 7, 2012, 6:10 am

      Hey Deborah,
      Well that’s just exactly what I was going for, so I’m glad to know my plan worked. :) Thanks for the comment, and I apologize for my late response.


  • Prabhat Shah May 22, 2012, 4:40 am

    Great post. Can I add on question ?

    How to display post titles on the top of the feed ?

    Example –> http://bit.ly/JldXyY { From Tamebay Feeds}

    Thanks in advance for help.


    • Jeb May 22, 2012, 5:42 am

      Hey Prabhat,
      So, let me make sure I understand. Are those post titles YOUR post titles? Like, are they the previous 3 or 4 post titles? Or are they ads from Google or something? Let me know when you can. Thanks…

      • Prabhat Shah May 22, 2012, 5:49 am

        Hi Jeb

        They are the post titles. I have subscribed Tamebay feeds {http://tamebay.com} and this is how feeds get delivered in my inbox. Titles at the top and more details below.



      • Prabhat Shah May 25, 2012, 6:25 am

        Hi Jeb

        Any insight on this issue ?



        • Jeb May 26, 2012, 8:34 am

          Hey Prabhat,
          I’m sorry bud, busy week. I looked into this and I don’t see any setting that will allow for it, other than to make sure in the back end of your WP site you ensure that your feed displays more than 1 post. In the Settings>Reading menu, there is a box that asks you how many posts you want your syndication feed to show. If you only list 1, it will just show your most recent, but if you choose more than 1, I *believe* it shows just the titles of those (again, in order of most recent to oldest) below. So that should get you close, but as for getting the titles above the current post, I’m not really sure how they do that. My apologies for not being able to help more, or for saying so more quickly.


          • Prabhat Shah June 8, 2012, 7:50 am

            Thanks Jeb. It is working now.

          • Jeb June 8, 2012, 4:54 pm

            Good, very glad to hear it Prabhat.

  • Deepak June 8, 2012, 4:32 am

    My prob. is when i tried to add the javascript code to the TEXT widget…!! it automatically got edited to a shorter and unwanted script…results in my e-mail subcription doesn’t work…Please help… Blog: nangalheaven.wordpress.com

    • Jeb June 8, 2012, 4:54 pm

      Hey Deepak,
      I’m not totally sure, but I’m thinking the fact that it is a WP.com site, not a self-hosted site, you are limited in what you can do. I’m sure there would be ways to fix/work around that java issue (though having no experience with javascript, I’m not really the guy to ask, sorry) on a self-hosted site, but probably not where you’re at. Sorry…

  • Danielle H. June 15, 2012, 1:31 pm

    Thanks so much for the information! It was clear and fun to read because it wasn’t boring. I now have successfully put my code into my website. :)

    • Jeb June 15, 2012, 1:48 pm

      Success! Glad it worked (and didn’t bore you to death). Thanks for saying so. Cheers…

  • Birthe June 18, 2012, 9:51 am

    I wanted to subscribe the newsletter on my mother’s behalf which I did few days ago and was advised by the mother that she had problems receiving emails recently. I checked and solved the issue and realised that I accidently deleted her email with the activation email required to subscribe. I am unable to subscribe using the same email address. Can you advise what I can do to rectify this as my mother rarely uses the other email address?

  • John Mark Harris June 18, 2012, 9:54 am

    Hi there, my “subscribers” don’t include my email list in feedburner. Is there a way to include those in the feedburner count, or get that number in a plug-in/widget for WP?

  • lorena June 18, 2012, 12:09 pm

    Thank you for the great post! I was able to add Feedburner to my site using your instructions. Do you happen to know where I can find similar instructions for adding the Facebook “Like” button to my blog? I have a Facebook account set up for my blog but I don’t know how to add the “Like” button on so people can find my Facebook page. Thanks again!

  • John Mark Harris June 19, 2012, 6:40 am

    Thanks for the reply! no that’s not exactly what I mean. I believe that the “email subscribers” are not included in the “subscribers” that get pulled at all. As in, I have 8 email subscribers who are listed as “active” when I “view subscriber information” in the email settings on feedburner.

    Is there a way to pull that number and list it on my WP site along with the regular “subscribers” who use an rss reader like Google Reader?

    • Jeb June 19, 2012, 6:51 am

      Hey John,
      Well, I guess based on my understanding, that number does include the email subscribers. I can’t prove it, but that’s what I *think*. I could be wrong. :)

  • Kym - Mumma's Mini Mes July 4, 2012, 6:17 pm

    Hi Jeb,

    A clear and concise post. I have a question for you that I can’t seem to find an answer to on the internet anywhere.

    How do I know how many people are subscribed to my blog through RSS?

    I have used feedburner in the past for email and I know where to find Email Subscribers and also I know how to find how many email subscribers I have with feedburner but I struggle to find how many people are subscribed to my RSS feed that they can view in Google Reader etc?

    I am trying to find out so I can provide accurate statistics of RSS subscribers for potential clients.


    • Jeb July 5, 2012, 7:37 am

      Well, it’s a good question, but a bit of a tough answer. Mostly because it’s a moving target. However, when you log into your Feedburner account, the number they show you right up front there is the total, and that includes people who subscribe via email as well as in a reader. The reason it fluctuates and is not precise from day to day has to do with the way they tally the number – it has to do with the average number of requests made for the feed, and there are differences amongst the feed readers out there regarding how frequently they make those requests. Anyway, as I said, it’s not an exact figure, but if you look at the total subscribers when you first log in, that should give you an idea, then just subtract out the email subscribers (since that is a number you *can* find in an exact way), and you’re left with reader-subscribers.

      Hope that helps. Cheers…

  • Dan July 19, 2012, 1:51 pm

    If I used your instructions to set up and use feedburner, when a person would subscribe to email notification of my blog posts, does feedburner first send out an email that asks the subscriber to authorize the emails, a double opt-in? If not, would I use something like Mailchimp to do that? If the answer is yes, I’ll need to find out how to set that up too. Would feedburner still be in the picture or not? Thanks Much.

    • Jeb July 19, 2012, 2:07 pm

      Hi Dan,
      Yes, Feedburner does send a ‘confirmation’ email out to the subscriber. In fact, in the back end of your Feedburner account, where you can see the email addys of the people who have subscribed via email, it lists whether they are ‘verified’ or not, meaning, whether they have, in fact, clicked on that verification link.

      Now then, MailChimp is a bit different. Yes, they do a double opt in as well, but the purpose of Feedburner is not the same as the purpose of MailChimp – at least not in my opinion. Feedburner is just an easy/free way to offer your site visitors the ability to get your content delivered to them without them having to come seek it out, and without you having to manually deliver it. MailChimp is more of a email list management system, something you’d use if you were wanting to develop a more robust email marketing system. That is, deliver regular marketing material and product/service offers to potential customers. Things that might not be a typical blog post on your site, but rather a targeted offer or more specific resource that you think might be of interest/helpful to a certain list (and btw, MailChimp will allow you to create multiple lists, so you might have one for “Newsletter Subscribers”, another for “Potential Service #1 Customers”, another for “Potential Service #2 Customers”, etc. Does that make sense?

      Hope it helps. Cheers, and thanks for the comment.

      • Dan July 19, 2012, 2:13 pm

        Yes, what you describe Mailchimp doing is exactly what I want. The problem is I’m a newbee and am confused as to what I do different from your feedburner setup instructions, if I want to interface with Mailchimp. Do I still have to set up feedburner first and that feeds Mailchimp? Or does Mailchimp have some kind of Thesis/Wordpress plug in for this?
        Thanks again for you help.

        • Jeb July 19, 2012, 2:29 pm

          Well, the two services are completely separate, neither being dependent upon the use of the other. So, you could create a MailChimp acct, create a list within it, design a sign up form, and then grab the code that creates that form and paste it into a text widget on your site. Or, there are likely MailChimp plugins available in the WordPress plugins library that might allow for easier integration.

          But a Feeburner subscriber list, as far as I know, does not have any way to ‘communicate’ with a MailChimp list. In fact, most list management tools that I know of (MailChimp included) wouldn’t allow it. That is, let’s say you have 500 people subscribed to your Feedburner feed and wanted to take those 500 people and add them to a MailChimp list, you couldn’t just add in and click SAVE. MailChimp would send out confirmation emails to them and make sure they wanted to be on it. Anyway, there’s more to it, but I hope that helps.

          • Dan July 19, 2012, 3:08 pm

            Thanks so much for the great help. Very glad I did a google and found you today. I’ll read over your various product offers as well. Regards, Dan

          • Jeb July 19, 2012, 3:31 pm

            Great, glad to help Dan. Good luck.

  • Homeless Gal July 19, 2012, 4:33 pm

    I have the email subscription form on my blog, and tested it by signing up with one of my other email addresses. I didn’t want the full post to appear in the emails sent out to subscribers, so I went and changed the settings. I went in somewhere (I can’t find it again now) and checked that I only wanted the title of the blog to show in the emails, and added my own personal message. I wanted this option so that people will go to the actual site rather than just reading the email, and deleting it. However, I just got the first subscription email from my blog, and it still has the whole post in the email, rather than the shortened version. What have I missed or done wrong?
    Thank you very much for helping me, this is the first time I’ve had to do feeds and stuff in this manner.

    • Jeb July 20, 2012, 8:04 am

      Hey HG…
      This should be a simple fix. From the back end of your WP site, click on the SETTINGS > READING menu. On that page, you’ll see ‘for each article in a feed, show…’ Just make sure you click the radio button next to SUMMARY instead of FULL TEXT. If that doesn’t fix it, let me know. Cheers…

  • Amy August 15, 2012, 9:04 am

    Hi Jeb, just happened upon your post and was wondering if you could help me as well. Is there any way, with Google Feedburner, to send an immediate e-mail if necessary vs. having to wait for it to go out with the 1x per day message? I just created a new website for our school and have a “blog” where I post messages and it gets sent to subscribers 1x per day. That is exactly what I want, but if there is something were I need to get an immediate message out, specifically – school is having an early dismissal or delayed opening due to weather – is there a way to do it for just one post? Hope this makes sense. Any input would be appreciated!

    • Jeb August 15, 2012, 10:14 am

      Hey Amy,
      The answer is, ‘sort of’. Here’s the deal, if you sign into your feedburner account *after* you’ve published the post that you want to go out quickly, and click on the ‘Troubleshootize’ tab, there is a link under the first bullet point called ‘pinging feedburner’. If you click that, theoretically Feedburner will go fetch your new content and send it out to the world.

      However, I can’t prove that’ll work in a timely fashion, so if it were me, and your message was very time sensitive, I would go into my feedburner account, grab all the email addresses of those who have signed up for email notifications, and send an email, either with the details, or linking to the post if you prefer to do it that way.

      Generally speaking, this kind of issue is better suited to a list management program (like mailchimp or aweber, etc) than an RSS feed.

      Hope that helps, and thanks for the comment.

  • murralii September 8, 2012, 9:01 am

    hello , please tell me how to add multiple emails to my feedburner at a time.

    • Jeb September 8, 2012, 10:21 am

      Hello Murralii,
      Thanks for the comment…but I’m not exactly sure what you’re asking. Can you clarify what you’re trying to do? Thanks…

  • Gia September 12, 2012, 5:31 am

    I just ran across this site and it is great! Thank you for providing support to so many. I have a question regarding FeedBurner Subscription…..
    I am testing my FB Subscription interface from my Blog. So far the Subscription Form is on the site as intended. However, when I test by submitting an email address, I receive the 404 error that the webpage cannot be found. The code points to the correct blogsite, but am seeminly unsuccessful at subscribing. Any ideas? Thank you.

    • Jeb September 15, 2012, 3:56 pm

      Hey Gia,
      I’m not familiar with the FB subscription interface. But if you can open up your site so I can check it out I’ll try to help. Thanks for the comment.

  • Vivi September 13, 2012, 7:53 pm

    Bless you! I have spent this entire afternoon & have endured much frustration trying to do something which you clearly explained in a brief, straightforward manner. As a lifelong English teacher, I appreciate the clarity of your post!

    • Jeb September 15, 2012, 3:58 pm

      Well alright! Thanks Vivi, glad you found it helpful.

  • Anne September 20, 2012, 11:15 pm

    Hi Jeb

    Great post on feedburner. I sort of went through it all and hopefully haven’t missed the answer to my question…
    I am running two blogs, one is a self hosted Wordpress and the other on Blogger and I seem to have the same issue happening randomly on both. Every now and then feedburner delivers my post via email with a 24h delay… I can’t seem to find what causes the issue and how to fix it. Considering they are x2 separate blogs (different google accounts) I don’t think it is to do with the blog…? Any ideas?
    Thank you.

    • Jeb September 23, 2012, 7:35 pm

      Hey there. Far as I know this has to do with how frequently you post. If you post regularly, FeedBurner knows to ping you regularly. But if you go a while between posts, they extend the time between checks. I believe you can sign into your FeedBurner acct any time and tell them to ping your site and, theoretically at least, that would quicken the sending out of your feed.

      Hope that helps. Thanks for the comment. 😉

  • Rachael {SimplyFreshCooking} September 29, 2012, 4:13 pm

    Hi! I recently added a feedburner widget to my sidebar. I was wondering if I need to take further action to get the email sent out to those who subscribed? I published my latest post and have not yet received an email. Does it just take some time?

    • Jeb October 3, 2012, 7:37 pm

      Hi Rachel,
      Apologies for my late response. I’m not 100% sure I understand your question, but let me try to clarify. If you have the option for people to subscribe to your blog feed via a Feedbuner email box, and it functions properly, then they will get an email from Feedburner asking them to confirm that yes, they did ask to be put on the distribution list. Once they do, they will automatically receive an email every time you publish a new post. Depending on a few thing (like, how frequently you post), that email may come shortly after you hit “Publish”, or it may come hours or even a day later. But again, if the code is in there properly and the functionality is working properly, you won’t need to do anything other than publish posts.

      Hope that helps. Holler with more questions…Cheers.

  • Beloved Atmosphere October 1, 2012, 10:48 pm

    Thank you for posting this! Such well-organized, easy-to-follow instructions for inserting this code into my blog and getting my RSS feed and Email Subscription live. Well done!

    • Jeb October 3, 2012, 7:34 pm

      Well alright! You’re very welcome.

  • LeAna October 26, 2012, 9:21 am

    hey there!
    you might have already answered this, but i didn’t see it, so i figured i’d ask! i recently switched from blogger to a self hosted wordpress. i was able to transfer everything so that i maintained all my email subscribers in feedburner. i posted a new post in my new wordpress account, and feedburner sent the email out as scheduled with the new post, but it also included a bullet list of my 10 most recent posts, as well as those 10 posts in full in the body of the email. help!! how do i get it back to only emailing the most recent post, in full??

    and by chance, do you know how to maintain my google reader subscribers? they were subscribed through my old blogspot, but i want my new posts to show up in that feed so that they don’t have to re-subscribe with my new domain. thoughts?

    • Jeb November 4, 2012, 11:09 am

      Hey LeAna,
      Really sorry for my delay. But the fix is an easy one. Go to the SETTINGS menu in the admin panel of your WP site, and click on the READING sub-menu. On that screen, you’ll see “Syndication feeds show the most recent…”. If you want your feed email to only show 1, and the full text, put 1 in the box and click the radio button next to ‘Full Text’ right below it. Save and you’re good.

      I’m not completely sure I understand your other question. If you want to email me and clarify, please do and I’ll try to help. Thanks…

  • Brahmaiah November 7, 2012, 5:28 am

    hai master,,
    These is Brahmaiah ,present working in coherendz India Private Limited,
    i need some help regarding how to add the email popup to home page /main page in word press .
    Please give me the suggesstion for me.
    Thank u

  • Steve November 15, 2012, 11:13 am

    Hi there,

    I have had a Blogger site for my business for the past 5 years. I am currently building a Wordpress self-hosted site to replace it.

    While I could just have a Feedburner subscription field like I’ve done previously, I’d really like to collect more data on my (new) subscribers. I’d also like them to be able to fill in a more detailed form ticking off the types of news they want from me (which could relate to tags on the blog posts).

    That way, they would get only the type of news they want.

    Can you recommend a plugin that could do this?


    • Jeb December 3, 2012, 5:43 am

      Hey Steve,
      I’m really sorry for my delay, but if you’re still in need of some advice here, I would recommend Mail Chimp. It’s a list management service that is free for the first few thousand subscribers you have, so it’s a great way to get started if you have a relatively small list now and are looking to grow it. There are loads of ways to integrate it with a word press site, so I think it would suit your needs well. Please let me know if you have additional questions. Thanks for the comment, and again, sorry for my delay.

  • Susan November 30, 2012, 3:32 pm

    I am working on a website and put up a feed burner email subscription last night. I subscribed myself with a different email and it still shows up as 0 subscribers. I also made a “test” post to see if I would receive it and still nothing. Does it take a few days for subscribers to appear on feedburner? Could there be a problem? Inside feedburner I was able to see all previous posts on the blog, so it must be connected to the site.

    • Jeb December 3, 2012, 5:38 am

      Hi Susan,
      Because of my delay in getting back to you, you have probably already figured it out. However, just in case, my sense is that it’s just going to take a couple of days. It has been a while since I started a feed, but 1 thing I can tell you for sure is that nothing is instantaneous. It always takes a little bit of time for Feedburner to register users, to send out your newest post, etc. If you haven’t gotten this figured out yet, and it’s still an issue, let me know. And I’m very sorry for my delay.

  • Bogdan December 19, 2012, 8:58 am

    How can I transfer my wordpress subscriptions feed in a new feedburner feed?

    • Jeb December 22, 2012, 11:19 am

      That’s actually a pretty complicated answer. I mean, its very doable, but not something I could explain in a short response. Your best bet is probably to google that exact question – there are a ton of tutorials out there that I’m sure would guide you well. Good luck.

  • david-gfe-games December 26, 2012, 2:28 pm

    Where can I find a plugin that will also put the subscribe option at the bottom of every post?

    • Jeb January 3, 2013, 6:40 pm

      Hi David, sorry I missed this comment. I’m not aware of a plugin that does that (tho I certainly wouldn’t be surprised if there was one), but with some php I’m sure it’s possible. A bit more complicated than a comment response allows for, tho.

      Cheers, and thanks for the comment.

  • Carol December 28, 2012, 10:22 am

    Hi Jeb, I am having a problem that is making me nuts! I have a website with feedburner installed. But, it sends out emails that include multiple posts. I just want it to send out one at a time, new ones as they come up. Any suggestions on how to do that? I have tried going on the back end of Feedburner and changing the address, but, it hasn’t worked. Thanks in advance for any help!

    • Jeb December 28, 2012, 10:53 pm

      Hi Carol,
      I’m pretty sure that setting is found in your WP admin panel. From the Settings menu, go to Reading sub menu. From that page, look for the “Syndication feeds show the most recent…” If you only want one article to be sent via email each time, set that bad boy to 1.

      Let me know if that does the trick. Cheers!

  • babanature January 7, 2013, 4:50 am

    I just finish writing my first eBook and i want to give it out for free and before giving it out, you must first subscribe.then you’ll receive the eBook via email automatically. Now my question is how do i make this possible using feedburner? please give me a simple step…

    • Jeb January 10, 2013, 10:17 pm

      Well, I’m not sure I can give it to you in one simple step, mostly because I wouldn’t recommend FeedBurner for this purpose. If you’re looking to capture customer info (like email addys) from potential customers, is go with a list mgmt option like Mail Chimp or Aweber. Look into those, I think you’ll be happy you did.


  • Abeesh January 14, 2013, 8:02 pm

    Thank you so much for your post. Highly recommend your site to anyone who wants to add email subscription on the blog.

    • Jeb January 26, 2013, 6:26 pm

      Thanks so much Abeesh…

  • Wendy Love January 26, 2013, 7:31 am

    my feedburner widget gives two opportunities to sign up in the same area, which is confusing and crowded and I can’t figure out how to fix that

    • Jeb January 26, 2013, 6:05 pm

      Hey Wendy,
      Yes, I see that you’ve got some double code in there. I’ll email you the fix…

  • Valerie January 26, 2013, 3:22 pm

    Hi there, Is there a way that when the e-mail goes out showing the newest post, that it only shows the Link to the new post and not the entire post? I feel that because they’re seeing the entire post on the e-mail they receive, they have no reason to click over to the post ON the blog itself. Which stinks!

    • Jeb January 26, 2013, 6:25 pm

      Hi Valerie,
      It’s super simple, actually, to just send an excerpt rather than the whole post. You do it from the admin side of your WP site. Go to the Settings > Reading menu, and from that page, click the radio button next to SUMMARY instead of FULL TEXT. that will get the title and like a paragraph or so, with a link to bring them back to your site for the rest. Cool?

      Thanks for the comment. :)

  • Tasha Harris January 28, 2013, 11:19 pm

    Can i get a notice that someone subscribed?

    • Jeb February 16, 2013, 9:43 am

      Hi Tasha,
      Yes, I believe that is a setting you can choose/change from the admin side of your FeedBurner acct. Let me know if you can’t find it.

  • Charmaine March 24, 2013, 8:18 am

    Hi, I’ve recently switched fr wp.com to a self-hosted wp site. Subscribers fr the .com account has been moved over, however the list is now stuck in jetpack and there’s no way to export them. I’ve decided to switched to feedburner as it allows me to manage my future list. Just wondering, will the existing subscribers in jetpack be able to receive my new posts now that i’ve activation feedburner followers option instead of the one in Jetpack? Thanks!

    • Jeb April 9, 2013, 6:33 am

      Hi Charmaine,
      As far as I know, the answer to your question is no. If you have established a new feed for your site people would have to specifically sign up to receive that feed. So I believe that old subscribers would have to sign up anew. I have not used jetpack before, so I could be wrong.

      Wish I could be more help. Thanks for your comment and good luck.

  • sissy March 24, 2013, 1:29 pm

    I have a blogger account BlogSpot. I am set up with feedburner, however…..ONLY the title of my post shows up. I have the box set to show title and description. Does it have anything to do with the HTLM code in my gadget/widget? because I went a pick a cute custom icon for my RSS feed.
    Also, when I sign in to feedburner it shows my blog name twice. I never know which one to use for making changes to my account.
    My site is http://www.southfloridasavers.blogspot.com
    Could you please help me??
    AND completely unrelated; I signed up through google to have a .com site and it has been verified, my host is enom….however; I always get a 404 google error when trying to use it.
    Thanks so much!

    • Jeb April 9, 2013, 6:27 am

      Hi Sissy,
      Yours is a set of questions that may be a little difficult to answer in the comments section here. If you’d like to email me, I can try to help you that way a bit more effectively.

      Thanks very much.

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  • Barbara June 30, 2013, 5:25 am

    Hello! This has been an extremely helpful page!

    I’ve just installed the Feedburner Email signup widget on a WordPress blog and I subscribed with my own personal email address (not the site’s admin address or the Feedburner admin address). That whole process went fine from my end, but so far, the feed has 0 subscribers. I saw in an answer above that I probably need to be patient for my address to show up. Will I, as the admin of the blog, also receive a notification email when it finally does show up, triggered at that time? I’m not used to there being such a long delay in these kinds of processes.

    Second question: Do subscribers through Feedburner show up as “Users” in my blog’s admin area? Or can I only find out who they are through logging into Feedburner?

    Third and maybe most important question: Does Feedburner send out notifications about changes to PAGES? My client does not want his updates to PAGES to be sent out in email, only his POSTS. I haven’t been able to find an answer to this anywhere on the ‘net!

    Thank you for your advice to people about changing their “Reading Settings” in certain ways. Those responses answered a few more questions I had! I sure am glad I located this page!

    • Jeb July 12, 2013, 6:27 am

      Hello Barbara,
      And sorry for my delay. Life…you know. But to answer your questions…

      1. As far as I know…no, there is no trigger in Feedburner’s system that will allow the admin of a site (where the feed exists) to receive a notification when a new subscriber arrives. I am not even sure you get a notice as the owner of the Google acct that has the Feedburner acct where the feed was burned. You can, though, ask to be notified by Feedburner when someone unsubscribes.

      2. No, Feedburner is not connected to your blog in any way beyond the feed, so you would have to log into FB to see those who have subscribed by email. There is no way to see a list of those who have subscribed by reader. You get a moving average of the total number of subscribers (by all methods), but that’s it.

      3. No, the feed only relates to your posts, not static pages.

      Hope that helps…all my best.

  • Sumit Gahlawat July 20, 2013, 6:47 am

    Thanks a lot Jeb…

  • Shobelyn Dayrit September 25, 2013, 8:53 am

    I activated my feedburner yesterday and I tried my e mail to see if it is working . Still, I did not get the published post? Will it take awhile before this gets activated?

    • Jeb Dickerson September 25, 2013, 9:04 am

      Hi Shobelyn,
      Thanks for the question. It’s not necessarily that it takes a while to activate, but Feedburner has to get used to your publishing frequency. It’s not the case that the moment you publish, your content gets sent. Rather, Feedburner, as I understand it, has to check to see if there is new content to send. If they find it, they send it, if not, they move on. And the frequency with which they come to your site to check depends on their track record with you. Once they get to know that, you should see your feed emails going out fairly quickly after publication.

      Note that I don’t believe it will send ‘recently published’ items. That is, if you published something Monday, then set up your FB feed Tuesday, and signed up using your email, I don’t think it will necessarily go back to that Monday post and send it out. Possible, but I don’t think so. So if you just recently set it all up, be sure you have a published post that came after the setup.

      Thanks so much, and good luck.

  • Elisabetta April 7, 2014, 8:52 am

    Hi Jeb! Nice post and useful post (and comments, too!).
    Is there a way to put the Feedburner Email subscription also at the end of every post? I tried to paste the same code that should go in the sidebar, but the box appeared at the end of the footer.
    Thanks for the help!

  • Mehvish April 14, 2014, 4:36 pm

    very nice post, thanx for info

  • Rob McBride April 15, 2014, 8:41 am

    Thanks for your post, I have a question regarding:

    “You can customize the email that goes out to those subscribers”

    I have set the time to send to my local time, Caracas, Venezuela but when the daily e-mail goes out, it shows the time I posted the content in PST, which I am guessing and seems to coincide with Pacific Standard Time.

    Is it possible to eliminate the time which appears on the TEMPLATE and just keep the date posted or if this is not possible, to change the time of publication to my local time?

    Thanks in advance

  • Rob McBride April 15, 2014, 8:49 am

    Sorry for the double post but thought this might help you to visualize my question. This is how my Feedburner E mail went out this morning:

    “Lunar Letter #134: Another Dimension
    Posted: 15 Apr 2014 12:29 AM PDT
    Normally we think of time as being lineal, but…

    What if in fact, time is three dimensional?”

    In fact I posted at 2:59 AM Caracas time, and I would prefer it show that time than the PST time.

    Oh, by the way, my Wordpress account does show my local time in Caracas which is GMT – 4 1/2 hours, so that seems to be correct and the date is indicated in the format I use for my site, Day / Month / Year

    Thanks again

  • Alan April 22, 2014, 2:38 pm

    Thank you for the clear instructions! I have spent days looking for the answer to why my email subscriptions weren’t working and read at least a dozen chat groups before finding yours and getting it to work.

    Now that the blog works, is there a way I can add a comments section and a Likes icon to the email that subscribers receive?

    Many Thanks,

  • BrookeLee July 25, 2014, 9:51 pm

    I need some serious help with feedburner. I’m trying to get my blog underway, but don’t want to launch it until I have an rss and email subscription icon that actually works.

    I’ve been researching and toying around with this for days. NO LUCK! My rss feed is located at several places… http://runwaywithinreach.com/?feed=rss is one of them. However, when I enter it into feedburner i keep getting this message. “received http error: “Not Found” while fetching source feed.” I have deactivated all plugins and erased almost all of my content. I think it might be a theme issue, but I’m afraid to erase my theme because I’m worried I may not get it back. Any suggestions? I’m desperate for some help!



  • Ely Lazar December 19, 2014, 1:27 am

    Hi, I set up an Feedburner account a couple of weeks ago for my Blog page on my Wordpress website. It worked fine for a bit, then it stopped sending emails with the latest posting. I tried all sorts of work arounds but to no help. In the end I deleted everything and started again. I put in a test email and it went through all the protocol, told me I had subscribed however, when I look in Feedburner there are no subscribers. Is there some sort of time lag?

    Any assistance would be appreciated.

    • Jeb Dickerson December 24, 2014, 9:56 am

      Hi Ely,
      Couple of things. First, Feedburner is not instantaneous. It only checks for new content from your blog, and then sends it out, every now and then. The nature of that ‘every now and then’ depends on how frequently you post new content. If you post daily, after a short while, it will learn that you do so and check/send daily, too. But if you are sporadic, and sometimes it checks and finds nothing, other times it finds something, it can’t create a pattern around that and remains inconsistent. My guess is that this is what’s happening. When you set up your feed, you’re telling it to go check, so it does, but beyond that, it sets into some routine or schedule that isn’t instant or consistent at first, and you’re not giving it a chance to normalize by learning how often to check.

      As for checking the number of subscribers, that’s a tricky one too. Are you just basing it on the main page that says ‘you have X number of subscribers’? That number is equally wishy-washy as it’s not a count of how many people have subscribed to your feed, it’s a count of the number of people who have accessed it on a given day (at least, that’s how I understand it). So even if that feed is being delivered to 100 people, if they are not going into their reader to view it, they may not be counted. If you’re looking deeper, into the actual email addresses of the people who have signed up to get your feed delivered by email, you should at least see the email addresses themselves, and an indication as to whether they are fully subscribed, or if they haven’t confirmed their email addys yet, etc. In theory, if the email address is listed as confirmed, it *should* be counted in the main number of subscribers, but that may not be as black and white as it seems either.

      In short, this is not a science with exact numbers/measurements. It’s all a bit of an approximation. Not sure that’s what you wanted to hear, but hopefully it’s somewhat helpful.