Somebody recently advised that success requires us to stand apart. To differentiate. I like that advice.
Because the thing is, it’s not about better. Just different. There’s enough access today to the 6 billion people on this planet that your brand of crazy is exactly what a few thousand other people across the globe are looking [...]
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I’m not intentionally a contrarian, but I have to admit I don’t like people telling me what to do. But this is exactly what advertisers (and, by extension, most businesses) do every day. They cram a particular value, and the resulting desire, down our throats.That sort of control, despite claims to the contrary, and it’s [...]
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