How To Matter?

From the monthly archives:

December 2009

What if we stopped marketing? Completely.

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I’m not intentionally a contrarian, but I have to admit I don’t like people telling me what to do. But this is exactly what advertisers (and, by extension, most businesses) do every day. They cram a particular value, and the resulting desire, down our throats.That sort of control, despite claims to the contrary, and it’s [...]

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In with the old

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It occurred to me today that a consumer-driven society is decidedly less possible when ‘old’ is appropriately valued. That’s hard to achieve at a time when many products are purposely made with a limited life span. And when these same products are marketed in such way that makes you feel like you’ve absolutely got to [...]

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Anything but confidence

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It’s pretty dang awesome that we can, in today’s world, buy just about anything. Right? We’ve got cool clothes and fast food and slick cars and sweet technology. If it’s a desire, even an obscure one, there’s a pretty good chance it can be purchased somewhere.
Awesome. Or is it?
I understand how many benefits we enjoy, [...]

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